Our Events

Join us for the world’s largest gathering of SAP customers, partners, and experts! Hosted jointly by SAP and ASUG, SAPPHIRE NOW and ASUG Annual Conference is the highlight of the year: a multi-day event designed to help you address business challenges for today and the future. Connect with your peers in Influence sessions, roundtable discussions, and industry-specific meetups. Learn how to optimize your current SAP solutions, and discover new solutions to address business challenges. Customize your own path through the conference with an optional ASUG Pre-Conference Seminar and hundreds of education sessions to choose from, featuring strategic road mapping and customer success stories vetted by ASUG members.

Take advantage of these events designed specifically for SAP customers, organized around industries, business roles, and specific technologies. Learn directly from customers the best practices that are applicable to your own business, job function, and industry challenges. Stay up to date with technology changes, get inspired by keynotes that demystify innovation strategies and emerging technologies, and have your questions answered by experts in your field. These conferences offer the unique opportunity to learn from real-world experience as you connect with peers who are facing similar challenges. Get ready to start mapping your path forward and to leave with solutions you can put into practice immediately.

Get energized and inspired by connecting with your regional ASUG chapter for face-to-face networking and educational opportunities. Our 38 chapters bring you single-day meetings with presentations and keynotes from SAP experts that showcase best practices, inspire you to see beyond daily tasks, and encourage lively discussion with fellow SAP users. Keep the conversation going at special networking events in fun social settings.

ASUG Collective aims to empower leaders in the technology field by celebrating achievements, facilitating the sharing of knowledge, and helping attendees visualize success. All are welcome to participate in a calendar of events that includes local networking meetups as well as gatherings at national conferences throughout the year. Make new connections, get inspired, and leave with practical advice as well as next steps for navigating your career in technology.

Created and curated exclusively for senior-level executives, these members-only forums are tailored to the needs and interests of the C-level SAP customer who’s charged with balancing short-term needs against long-term goals and continuous technological disruption. One-day regional meetings, two-day national summits, and virtual events provide opportunities for high-level connection with fellow senior executives, insights to shape organizational strategy and drive growth, and the chance to interact with and provide feedback to thought leaders and subject matter experts.

ASUG curates a calendar of more than 400 educational webcasts per year, providing a wellspring of education and insight to tap into. Sessions include Q&A opportunities and on-demand access to give you the resources to understand product functionality, make grounded business decisions for today, and plan for the future. Speakers range from peers sharing valuable lessons learned, to SAP product experts bringing you up to speed on new releases and tips for optimizing day-to-day usability. We also offer original presentations, featuring industry thought leaders and subject matter experts who shed light on challenges faced by SAP customers.