Demystifying SAP C/4HANA – End-to-End Customer Experience Journey in Lead to Cash

Today’s customer is calling for trusted, personalized, and connected experiences that help achieve everyday goals. Does your brand rise to the challenge? How can organizations deliver a better customer experience? What is SAP C/4HANA? How to connect the rich operational data in an ERP CRM system with experience data in customer-facing platforms?

If you find yourself asking these questions, join this session for an in-depth overview of SAP C/4HANA  and understand how it is connecting the demand chain with the supply chain. Learn how to help customer experience leaders to move fast, connect moments and build trust at every stage of customer engagement.

Learn how the evolving SAP C/4HANA suite of solutions can provide you with a business and technical platform to scale and serve the end-to-end journey of your digital customer. Building intelligence-first solutions is the basis of SAP C/4HANA, and complementing it with SAP Analytics Cloud ties it all together to create the intelligent suite. Find out how SAP C/4HANA is evolving the cloud solutions leveraging SAP’s platform technologies for extensibility and integration with back office, including SAP cloud platform, Kyma, extension factory, and API-based open ecosystem. Learn about the platform services that will empower customers to manage the entire lifecycle of the solutions themselves. This session will also elaborate on the use cases in progress to bring the Qualtrics functionality with SAP C/4HANA for an end-to-end customer experience management, complete with omnichannel measurement, role-based dashboards, case management, and all other features critical to a full-scale program.  

Speaker: 

Seema Vishnoi, SAP