From Data to Sweet Digital Success: How Ferrara Is Using SAP HANA Enterprise Cloud and Analytics to Enable More Visibility for M&A and Divestures

One of the key challenges Ferrara Candy Company faced on its journey to becoming one of the largest sweet-snacking powerhouse companies in the U.S. was minimizing time spent integrating and providing a single view of its customer and product portfolio.

In this session, hear how Ferrara faced this challenge and adapted to integrating its customers and products on day one of acquisition versus its previous average two-year period. You will also learn how leveraging SAP Analytics on SAP HANA Enterprise Cloud allows for utmost agility, especially when partnered with an IT culture that fosters collaboration.

Speaker

• Mustafa Mustafa, Sr. Director, IT, Ferrara