To remain competitive in an industry that was seeing a shift to a stronger online focus, Docherty Group, a manufacturer and distributor of flues, chimneys, wood-burning stoves and biomass appliances, decided to enhance business operations with a web store. While Docherty’s clients still needed a personal approach, online services would let them view product catalogs and view prices 24/7 at their convenience. Additionally, their online solution had to integrate with SAP Business One, and it couldn’t be too time-consuming on the IT front. Join us for a 30-minute webinar to hear how Docherty launched a web store that provided their clients with a comprehensive catalog and opened up the doors to generate new inbound leads, allowing them to maintain their competitive edge in the market.
Speaker
- Giuseppe Ianni, VP of Sales, Sana Commerce
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