How Great Customer Experiences Start with a Product Experience Strategy

In partnership with Akeneo, this ASUG webcast will deliver insights designed to support your work with SAP technology.

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Providing consistent and compelling customer experienceson every channel can feel like a pipe dream to many organizations, especially as new channels and marketplaces emerge at an almost constant pace. In order to meet the demands of today’s consumers, businesses must shift their focusesto a customer journey-based approach that includesall channels. This means that businesses will be able to provide a consistent and relevant experience to customers regardless of the channel they are using, whether it be your own eCommerce site, a third-party marketplace, a social media site, a marketing channel, or something entirely brand new, such as voice search. The ideal approach to CX incorporates proactive strategic use of composabledigital solutions that provide the flexibility and scalability your organization requires to meet the growing needs of your consumers.

Key Takeaways:

1. How best-of-breed technology can support the flexibility and scalability required to activate your product record everywhere, setting you up for success on the channels of today and tomorrow.
2. Establishing a solid presence across all channels is crucial due to customers researching and buying products everywhere.
3. Providing a compelling, consistent customer experience starts with your product experience strategy.

Speaker

• Steve Harris, VP of Sales, North America, Akeneo

• Webcast 4126766 How Great Customer Experiences Start with a Product Experience Strategy