Create Tailored Customer Engagements with Real-Time Contextual Marketing
Hosted by: Media SIG
Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change tack and seize new opportunities.
Speakers:
Mandheer Walia, SAP
Biagio D'Isanto, SAP