Register for this year's can't-miss ASUG Pre-Conference Seminars, your first stop at this year's SAP Sapphire & ASUG Annual Conference.
AI is no longer at the edge of business—it’s at the core. As organizations race to stay competitive, efficient, and innovative, artificial intelligence has become the new operating layer of the enterprise. From transforming how decisions are made to redefining how people interact with technology, Business AI is not just a tool—it’s a strategic imperative.
At this year’s AI: Artificial Intelligence Pre-Conference Seminar at ASUG Annual Conference, titled “Harnessing SAP’s AI Innovations: Joule, Generative AI, and Business AI” and sponsored by Microsoft (register in your SAP Sapphire portal here), we’re bringing together SAP customers, technology experts, and industry partners for a deep dive into what Business AI truly means—and how you can activate its potential across your organization today.
From Potential to Practice
For many companies, AI still feels like a future-state ambition. There’s excitement, yes—but also uncertainty. What use cases make the most sense to start with? How do you scale pilot projects into meaningful, enterprise-wide capabilities? How do you ensure trust, security, and transparency along the way?
These are the kinds of questions that define the conversation at this Pre-conference. It’s not about science fiction or abstract theory: it’s about practical, tangible business outcomes. In this pre-conference seminar, we’ll explore how AI is being embedded directly into SAP applications to deliver value right where people work: in finance, supply chain, HR, procurement, customer experience, and more.
Whether you’re trying to automate routine processes, gain predictive insights, or improve the quality of decision-making across the business, this event is designed to show what’s possible—and what’s working now.
Real-World Stories from the Front Lines
One of the highlights of the AI pre-conference seminar this year will be firsthand stories from SAP customers who are already applying AI in meaningful ways. These aren’t idealized case studies—they’re candid conversations about how AI is being integrated, what challenges were faced, and what results have been realized.
These real-world insights help to ground the wider conversation. Attendees will hear how companies are approaching change management, where they’ve seen the fastest returns, and how they’re thinking about long-term scalability. It’s a unique opportunity to learn from peers who are walking the path—not just talking about it.
AI That Works Where You Work
SAP’s approach to AI is intentionally different. It’s not about adding AI as a bolt-on or offering disconnected tools. Instead, it’s about embedding AI directly into the core business processes that drive value—augmented by trusted data, contextual awareness, and the understanding of how enterprises actually run.
A key focus of the event will be on Joule SAP’s AI assistant, now integrated throughout SAP applications. More than a chatbot, Joule acts as an intelligent partner, surfacing insights, streamlining workflows, and guiding users to better outcomes. With a conversational interface, it makes enterprise systems more intuitive and more accessible, enabling faster decision-making and increasing productivity.
The pre-conference seminar will also showcase how strategic partnerships—particularly between SAP and cloud providers—are shaping the future of AI capabilities. These collaborations are making it easier to connect systems, protect data, and create seamless user experiences across platforms.
Building a Responsible AI Foundation
As AI becomes more powerful, it also becomes more complex—and potentially risky. That’s why another central theme of the event is AI security. Implementing AI responsibly means more than avoiding bias or errors; it means putting systems in place that protect your organization, your data, and your customers.
From security frameworks to ethical AI principles, we’ll look at what it means to build a trustworthy AI foundation—one that supports compliance, transparency, and long-term resilience. Responsible AI isn’t a separate track; it’s part of every conversation.
Defining Your AI Roadmap
No two organizations are on the same AI journey. Some are just beginning to explore automation and insights. Others are integrating AI into customer-facing workflows or building predictive capabilities into their supply chains. That’s why we’re also offering strategic guidance on how to define your SAP AI roadmap—including use cases that can deliver value quickly and scale over time.
You’ll come away with a clearer understanding of where your organization stands, where it can go, and what steps you can take right now to move forward.
Why This Pre-Conference Seminar Matters
AI isn’t a destination—it’s a capability. And like any capability, it requires vision, commitment, and practical knowledge to turn potential into performance. This AI Pre-Conference Seminar is your opportunity to get ahead of the curve, connect with others facing similar challenges, and take home insights you can act on immediately.
The future of business is intelligent, adaptive, and AI-enabled. Let’s build it together—starting at the AI Pre-Conference Seminar at ASUG Annual Conference.