The following partner insight was authored by Souvik Majumdar, Chief Technology Officer and Assistant Vice President, Presales and Architecture at Acuiti Labs.
As enterprises globally pivot toward digital-first, usage-based, and subscription-driven models, managing revenue seamlessly from quote to cash has evolved from a backend concern into a boardroom priority. Within contemporary business landscapes, the Quote-to-Cash (Q2C) process functions as the engine of intelligent monetization. Acuiti Labs empowers visionary businesses to harness that engine with speed, scale, and precision.
Modern customers expect fluidity: flexible pricing, accurate billing, seamless on time and online payments, and always-on service visibility. Behind the scenes, CFOs demand accurate forecasting, auditable compliance, and revenue traceability across business lines.
SAP Billing and Revenue Innovation Management (BRIM) functions in environments where businesses must process large transaction volumes and adapt pricing models quickly — an ideal trait for modern subscription services. Acuiti Labs excels precisely in such environments.
Operating as a global leader in SAP BRIM and Q2C transformation, Acuiti Labs helps enterprises replace rigid legacy architectures with intelligent platforms that enable:
- Usage-based, recurring, and hybrid monetization
- Accurate billing
- Entitlement management
- Automated revenue recognition with compliance with IFRS 15/ASC 606
- End-to-end integrated quote-to-cash solution from CRM to ERP
Acuiti Labs stands apart from traditional consultancies through its singular focus on SAP BRIM and Q2C transformation. The firm delivers concrete business outcomes through its expertise in connecting Advanced Revenue Management systems with core billing operations.
Currently employing over four hundred consultants across the globe, Acuiti Labs boasts a 100% success rate across SAP BRIM and Q2C projects. The company’s proprietary suite includes three SAP App Store solutions, with the flagship Acuiti Q2C Portal enabling comprehensive customer self-service.
Deep integration capabilities across CPQ, Salesforce, EMS, S/4HANA, and related platforms allow Acuiti Labs to create seamless revenue management ecosystems for clients. Industry accelerators built specifically for logistics, ports, media, telecom, and mobility sectors provide specialized functionality for unique business models.
Real-World Impact
One of the fastest-growing telecom providers in the United States, BrightSpeed faced significant challenges with fragmented billing systems. Maintaining five legacy platforms created numerous operational problems: revenue leakage, expensive maintenance, delayed financial closes, and inflexible systems incapable of supporting new business models.
Acuiti Labs delivered a comprehensive solution through a unified BRIM-based billing platform with end-to-end automation. The implementation included scalable infrastructure for new business models (VOIP, mass market, wholesale), real-time integration with Vertex (tax), D&B (credit), and multiple payment gateways, all accessible through the Acuiti Q2C Customer Portal for enterprise self-service.
Implementation resulted in rapid product launch capabilities, improved billing accuracy, and seamless migration from legacy systems while simultaneously preparing for future monetization models like XGSPON.
Meanwhile, HPI’s digital service ecosystem spans diverse subscriptions: Care Packs, SmartFriend, and video conferencing via Poly. Fragmented entitlement visibility threatened customer support quality and cross-sell revenue opportunities.
Partnering with Acuiti Labs enabled HPI to implement SAP EMS integrated with BRIM and S/4HANA, creating centralized entitlement management across products and geographies. The solution provided real-time access to licenses, warranties, and support coverage via customer-facing systems, with additional integration to Sentinel and other external platforms.
Ultimately, the implementation forged a future-proof entitlement backbone supporting rapid rollout of new services like PAAS and Terradici, enhancing customer experience while strengthening revenue assurance.
Acuiti Labs is committed to delivering expert guidance and tailored solutions to customers of all sizes.
Recently, the company successfully enabled Edarat—a high-tech organization based in Riyadh—to go live with SAP CPQ, Subscription Billing, and S/4HANA Public Cloud (GROW with SAP) in under five months. The next phase of the project will include the implementation of SAP Entitlement Management (EMS) to manage customer entitlements, along with the Q2C Customer Portal to empower customers with self-service capabilities.
Acuiti Labs has demonstrated effectiveness across various industries beyond these showcase examples. Finland-based company Posti migrated from ECC to S/4HANA and BRIM, automated complex parcel billing, and improved compliance across platforms. Yilport unified billing for 23 ports worldwide, implemented customer-specific tariffs, and reduced DSO with real-time BRIM integration.
In the UK, Tantalum enabled global connected car billing for Pay.Car with SAP BRIM, delivering streamlined monetization across services and geographies. BNSF Railway received a modernization roadmap to replace 30+ year-old mainframes powering freight and demurrage billing.
The firm offers vertical-specific accelerators designed for multiple industries:
- Telecom and VOIP: Scalable, cloud-native billing architectures for both enterprise and mass market segments
- Mobility and Tolling: Connected car monetization and usage-based tolling through proprietary AcuitiPay solutions
- Ports and Aviation: Event-driven billing systems handling the unique complexity of container terminals and airports
- Public Transit: Seamless ticketing and subscription billing facilitated through AcuitiMobi application
- Media and Entertainment: Integrated monetization covering bundled advertising, subscription services, and pay-per-view transactions
Across these use cases and customer success stories, Acuiti Labs consistently demonstrates the value of industry-focused expertise paired with deep SAP BRIM knowledge. The measurable outcomes speak to a methodology that extends beyond technical configuration.
Technology Alone Doesn’t Drive Growth. Transformation Does.
Modern revenue operations require more than software implementation — successful change demands strategy, integration, and skilled execution. Acuiti Labs combines deep product knowledge with cross-industry expertise to deliver Q2C transformations scaling with business growth.
The company’s approach enhances standard SAP BRIM implementations through expertise in key functional areas. Clients gain comprehensive oversight of subscription models, including creation, billing, renewals, and cancellations, ensuring seamless customer experiences. Automation reduces errors and prevents revenue leakage by monitoring changes across subscription portfolios.
Financial reporting compliance strengthens through systems accurately recognizing revenue across service offerings and product types. Integrated receivables and payables management creates transparency throughout revenue operations previously hidden in departmental silos.
Beyond consultation, Acuiti Labs offers proprietary products enhancing Q2C processes. The Q2C CustomerPortal functions as an omnichannel self-service solution for subscription management. AcuitiMobi serves as a Mobility-as-a-Service application designed for public transportation. AcuitiPay delivers specialized billing and invoicing capabilities for connected vehicles.
Organizations implementing Acuiti Labs solutions report significant operational improvements:
- 25% faster time-to-market for new monetization models
- 30% reduction in revenue leakage
- Up to 40% improvement in billing cycle time
- Enhanced real-time revenue visibility and compliance
- Scalable architecture supporting long-term business growth
Attendees at the upcoming SAP Sapphire 2025 conference will have opportunities to explore Acuiti Labs’ offerings.
As a Platinum Sponsor of SAP Sapphire 2025, the company will host live demonstrations of the Q2C Portal and EMS integration, detailed examinations of BrightSpeed, HP, and Yilport transformation journeys, one-on-one strategy sessions with Q2C architects, and networking with SAP and industry leaders.
As enterprises continue navigating increasingly complex monetization models, partnerships with specialized transformation leaders become essential.
Acuiti Labs positions itself uniquely at the intersection of SAP BRIM expertise and industry-specific knowledge, moving organizations beyond mere technology implementation toward revenue operation transformation that generates sustainable business advantages.
Souvik Majumdar is Chief Technology Officer and Assistant Vice President, Presales and Architecture at Acuiti Labs.