Turn Prospects into Clients

The ASUG eBook Experience offers an opportunity to address important challenges impacting the SAP community. Build credibility on a topic that appeals to a wide audience through a dedicated, lead-generating email marketing campaign to a target audience identified by the partner. This in-depth digital publication is showcased on asug.com and shared with all members in an edition of the ASUG First Five newsletter. ​

Why sponsor an ASUG eBook Experience?

• Increase brand awareness within the ASUG member community​
• Provide thought leadership on a topic of interest to the ASUG community, as informed by annual research findings, that also aligns with your go-to-market strategy and product portfolio​
• Explore the trends and challenges SAP users face​
• Offer analyses of operational responses, potential financial impacts, and technology management best practices​
• Create an authoritative, value-driven foundation for your offerings​

Take a fact-based, insights-driven approach to your customer success stories. Partner with ASUG to develop and distribute a case study designed to offer readers an objective account of an organization’s SAP challenge and your solution. ​

​Why sponsor an ASUG Case Study? ​

• Examine the pre-implementation environment, including challenges that prevented the organization from effectively pursuing mission-critical objectives​.
• Explain how the subject of the report selected a partner and implemented solutions to achieve desired outcomes​.
• Share anticipated next steps and a detailed description of solutions involved in the case study that helps organizations envision their own execution of similar projects.

Highlight your company’s thought leadership by showcasing a subject matter expert’s strategic perspective on industry issues impacting technology and business transformation initiatives with an ASUG Partner Executive Q&A. Feature an executive leader in your organization whose strategic perspective on industry issues impacting business transformation initiatives can help ASUG Members gain insights into how they can streamline their transformation—and rely on your partnership to do so efficiently. ​

Why sponsor an ASUG Partner Executive Q&A? ​

• Partner with ASUG's editorial team to develop and distribute a robust, Q&A-style interview that will highlight your strategic priorities and introduce our members to your business leaders.​
• Ensure that our members understand how solutions can drive value to their organizations.
• Elevate featured executives as trusted industry advisors and/or position those executives as thought leaders by focusing on trending industry topics​
• Share your point of view on strategic, operational, financial, and technological considerations to build trust among SAP users pursuing short-, medium-, and long-term objectives.

Collaborate with our editorial team to develop a News + Views story on asug.com that positions your SAP solution within cross-industry trends and offers analyses of your audience’s top business priorities. Lean on our team to leverage SEO that turns searchers into prospects, leads, and potential customers. ​​

Why sponsor an ASUG Partner Insight? ​

• Offer readers a call to action that connects you with potential customers.​
  
• Amplify additional reading and links to upcoming co-branded webcasts, conferences, or additional opportunities for engagement with your brand.

Sponsor editions of the flagship ASUG weekly member newsletter. Align your brand with our relevant stories and unique content for our ASUG members across all major SAP vertical industry segments throughout the United States and Canada, including executives, managers, and technical practitioners.​

Why sponsor the ASUG First Five newsletter?​

• Grow brand recognition and awareness.
• Drive a diverse range of SAP users to your website.
• Align your brand with relevant SAP stories and thought leadership.

Sponsor editions of industry-specific ASUG newsletters and connect with SAP users in your target industry. Amplify your brand in curated monthly emails that drive relevant stories to SAP customers in dedicated vertical industry segments throughout the United States and Canada, including executives, managers, and technical practitioners. ​

Currently available: The Topic: Utilities​

Why sponsor the ASUG Industry Newsletter?​

• Grow brand recognition and awareness in key industries.
• Drive SAP users in a target industry to your website.
• Align your brand with relevant industry stories and thought leadership.

Sept. 8–10 | Denver, CO | View Prospectus

Open to members and nonmembers, SAP for Utilities, Presented by ASUG, presents a comprehensive, technical, and highly interactive event. Attendees can ask questions, view demos, and gain valuable product information updates to best prepare them for current and future solutions. Showcase your solutions to help attendees conquer the industry’s toughest challenges.

Nov. 4–6 | Louisville, KY | View Prospectus

This transformative experience promises unparalleled value and hands-on opportunities. Partner with ASUG at this game-changing event and connect with SAP customers to help revolutionize their SAP journey. Position your brand at the forefront of innovation while leveraging the immense networking potential with our influential attendees.

Co-produce a 60-minute live webcast with ASUG and position yourself as a thought leader in front of the diverse ASUG member base. ASUG develops, promotes, and hosts the informational webcast while connecting you with key decision-makers in the ASUG community. ​

Why produce an ASUG Webcast?​

• Showcase your expertise in front of our SAP user audience.
• Demo products that help solve SAP customer problems.
• Connect directly with SAP users over a live Q&A.
• Grow your content library with video.
• Diversify your leads in the SAP user community.

ASUG Signature Sponsorships place organizations at the forefront of conversations about the topics that drive SAP customers forward. Dig into key takeaways and sponsor content that will resonate with SAP customers as they migrate and innovate—putting your brand at the heart of the most important conversations across the SAP ecosystem.​

Why sponsor an ASUG Signature Sponsorship?​

• Uncover key insights about SAP customers to help establish your organization as a thought leader, drive your product positioning, or prioritize your initiatives.​
• Reach ASUG members in your target audience segmented by:​
  • Current and potential customers​
  • Directors, managers/decision-makers, and practitioners​
  • Industries, job functions, and/or product area

ASUG research provides an in-depth understanding of SAP customer needs, preferences, and pain points. With actionable insights, partners can enhance customer satisfaction, drive innovation, and gain a competitive edge in the market. Additionally, these customer insights can be leveraged to market offerings more strategically, ensuring that marketing campaigns resonate with the target audience and drive higher engagement. Leveraging ASUG's extensive industry expertise and community network ensures that the research is highly relevant and accurate, empowering SAP Partners to make informed, strategic decisions for growth and success.

Why sponsor Targeted SAP Customer Research?​

• Uncover critical insights about SAP customers. ​
• Drive your product positioning.​
• Prioritize your initiatives. ​
• Leverage ASUG research for insight spotlights, marketing campaigns, and/or webcasts.​
• Reach ASUG members in your target audience segmented by your research objectives.

Add-on to Targeted SAP Customer Research

Collaborate with ASUG to develop a single-page PDF document featuring your custom research findings in a visual format. ​

Why add an infographic to your Targeted SAP Customer Research package?​

• Display your organization’s expertise and SAP insights with a dynamic infographic. ​
• Distribute a visually interesting report of your research findings through your own channels and/or through ASUG distribution channels for an additional cost.​
• Promotion in one issue of the First Five newsletter, distributed to all members.

Add-on to Targeted SAP Customer Research

Highlight your ASUG research via a 60-minute live webcast for our diverse ASUG member base. Provide education to potential customers on key research highlights and share your solutions in a non-direct sales environment.

Why add a webcast to your Targeted SAP Customer Research package?​

• Connect directly with customers seeking SAP solutions related to your industry or expertise.
• Expand your brand awareness and collect leads.
• Gain exposure and market positioning to a custom-targeted SAP customer base​.
• Field customer questions.

Leverage a research-based digital campaign to engage SAP customers with thought leadership and generate qualified leads. Expand exposure of your solutions that help SAP users maximize their technology investment.​

Why sponsor an ASUG Customer Insights Research Campaign?​

• Position your organization as a thought leader through a research-based content experience.​
• Drive conversations with prospects through customer insights.​
• Reach ASUG members in your target audience.​
• Capture leads to build your pipeline.

Partner with ASUG Research to develop an infographic that engages SAP customers with thought leadership and generates qualified leads. Expand exposure of your solutions that help SAP users maximize their technology investment.

​Why sponsor an ASUG Infographic Research Campaign?​

• Increase awareness of your solutions among customers in your target audience.​
• Amplify your message and services through research-based content.​
• Reach ASUG members in your target audience.​
• Capture leads to build your pipeline.